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Legos new interactive theme Hidden Side

Lego has revealed the new theme Hidden Side which combines the real world and the digital. There are eight new sets where Jack, Parker and Professor JB try to capture the ghosts which are taking over their hometown Newbury. You need to use the physical models as well as interacting with your phone in the AR game to stop the ghosts from haunting the town. Lots of nice details in the different sets!



 

Lego expand in China

Today Lego has 60 stores in China. At the end of the year the toymaker plan to open 80 more locations together with the local partners according to Reuters. The US and European market has declined for the danish toymaker last year, but China has a large potential. At present China accounts for less than 10 percent of Lego’s over all sales. They have ambition to expand their business over the coming years. 

2019 London Toy Fair

Lego is one of many exhibitors at this year’s Toy Fair in London from the 22nd – 24th of January. Last year the Danish company didn’t attend the exhibition. Hopefully they will reveal some of this year’s line up. Lego is usually very secretive before a product launch. Maybe they will display some awesome Lego sets!

Christmas decoration

During the winter we have some serious dark months in Sweden. In the darkness the grand department store Åhléns Stockholm light up their traditional Christmas decoration. Fortunately this time with Lego. Here are a few pictures!

Lego The Movie 2

Lego has released 16 of the upcoming Lego the Movie 2 winter sets.

Here are the sets:
70820 LEGO Movie Maker, 70821 Emmet and Benny’s Build and Fix Workshop, 70822 Unikitty’s Sweetest Friends EVER, 70823 Emmet’s Thricykle, 70824 Queen Watevra Wa’Nabi, 70825 Queen Qatevra’s Build Whatever Box, 70826 Rex’s Rex-treme Offroader, 70828 Pop-Up Party Bus, 70831 Emmet’s Dream House / Rescue Rocket, 70832 Emmet’s Builder Box, 70833 Lucy’s Builder Box, 70834 Metalbeard’s Heavy Metal Motor, 70835 Rex’s Rexplorer, 70836 Battle-Ready Batman and Metalbeard, 70841 Benny’s Space Squad, Benny and 3 astronauts. I really like the pink and blue astronauts in the seventies look plus that there are many new elements and colours.

Black Friday

Check out the reduced sets from Thursday to Monday, but be sure to look at what day your favorite is on sale since there is only one set per day. The LEGO® Friends 41347 Heartlake City Resort, motorized LEGO® DC Super Heroes 76112 App-Controlled Batmobile, the LEGO® City 60195 Arctic Mobile Exploration Base, LEGO® brick replica of the classic MINI Cooper 10242 with authentic details, LEGO® City 60195 Arctic Mobile Exploration Base.Free Exclusive LEGO® Christmas Gift (40292)

New lego Overwatch sets

Now Blizzard also has shown the sets at BlizzCon. This means you can get your own picture of how the sets will look.

The six upcoming sets will be Tracer vs. Widowmaker, Hanzo vs. Genji, Dorado Showdown, D.Va & Reinhardt, a larger Bastion model and Watchpoint. The mini figures are unusually detailed.

Free exclusive Lego Diagon Alley Micro Build (40289)

From the 5th to 21st November 2018 Lego has a special free promotion with a micro build of Harry Potter’s Diagon Alley. Qualifying purchase over 760 SEK or €74 on any LEGO merchandise. You don’t need to purchase a Harry Potter set.